Projection in psychology
The way we interpret ambiguous images through our own experiences — and how that principle shapes Luma's approach to reflection.
In psychology, projection refers to the way people interpret ambiguous images through their own internal experiences. When two people look at the same image, they often see different meanings shaped by personal memories, emotions, and associations.
This principle has been explored for decades in psychological research using visual stimuli to understand perception and emotional organization. Luma is inspired by this idea: the images are mirrors. What resonates, what creates unease, what draws attention — these responses reveal patterns in your inner life.
Luma does not diagnose or categorize. It uses projection as a window into reflection, offering observations that may help you notice what you bring to the images you choose.